One of the things I love most about being a jewellery blogger is being able to share with you all the exciting new finds I discover. From exclusive jewellery events and previews of the latest upcoming jewellery collections to world finds and global discoveries, I never know what to expect. For instance, this July I’m going to the Harrods offsite Christmas launch – Christmas in July!

So when I received an invite to the soon-to-be-released collection of famed artist Jordan Askill and 109-year-old Danish design house, Georg Jensen, I knew this was going to be something worth sharing, and I was right.

As I made my way to the ME Hotel London on The Strand, the perfect modern setting for an exclusive jewellery event of this kind, I couldn’t help thinking about butterflies and jewellery.

For Askill, butterflies embody the essence of flight and movement, something he is a master at capturing in his jewellery and objets d’art. With the help of 3D print technology, Askill captures those moments in time that so complements Georg Jensen’s Art Nouveau style that is based on flowing curves and natural form.

The first thing I noticed when I walked into the hotel suite of the ME Hotel London was the flutter of black butterflies filling the room.


“It is as if the butterflies are migrating towards you, flying around and then settling in a perfect chain around your neck or lightly touching down on your finger or wrist. I wanted the wearer to feel carried away” Jordan Askill explains.


As the sun rays filtered through the window, I tried on a beautiful butterfly choker and cuff and immediately felt transformed, as if protected by a powerful talisman, and I remembered Askill’s words, “I want the wearer to feel carried away.”


And as the butterflies settled “in a perfect chain around” my neck, it was as though I could feel a trace of velvety soft butterfly wings against my skin – magical!


I’ve always had mixed feelings about oxidized silver jewellery, until now. These rhodium-plated creations are very durable – perfect for everyday wear and the kind of statement jewellery I just love!


The magical fusion of jewellery designer Jordan Askill’s sculptural style and the artistic virtuosity of Georg Jensen immortalizes the endangered nature of the butterfly – “like an animation in freeze-frame” – and redefines it as something new.

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

*Photographed by Julia Flit. Styling and art direction by Liza Urla. All photos and videos belong to GEM Kreatives for GEMOLOGUE.

Material on this website may not be copied, broadcasted or adapted without written consent.

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