Liza Urla, the founder of GEMOLOGUE, is a Russian-born, London-based and NYC-educated gemologist, who has travelled to and lived in many countries throughout her career. After graduating in Gemology & Finance & Management, Liza felt the need to build a space where she could express herself and her passion for jewellery. As a result, GEMOLOGUE was born! Liza is a born trend-spotter, both in jewellery and fashion, with a natural eye for photography. Liza picks jewellery according to her personal eclectic style and seek to share her authentic first-hand experiences.

GEMOLOGUE was born in 2009 during my Gemology degree in NYC, and over time it grew into one of the most visited jewellery blogs in the world! I will take you along on my visits to various jewellers, selecting pieces that catch my eye and sharing my thoughts on the collections. I want you to get the real deal; I will try on the jewels to show what they look like in real life.

With Liza’s in-depth knowledge, reinforced by a gemology degree, and many years of experience, Liza has established herself as a jewellery influencer famous for her show-stopping jewellery looks. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar. Her signature styling has led to various exciting collaborations counting the face of Meira T, exclusive Chanel High Jewellery collaboration and Boodles collection launch.

Let GEMOLOGUE help you to discover the perfect pair of diamond earrings, a stunning gold bracelet you cannot live without, or, perhaps, the most show stopping necklace. Discovering stunning jewels is the raison d’etre of GEMOLOGUE, which takes me to all corners of the world: London, Milan, Paris, Hong Kong, NYC, Rio, Sao Paulo, Moscow, among many other exciting destinations!

Have you ever heard of #JEWELLERYFACE? At London Fashion Week, Liza’s Jewellery Face look, when her face was completely covered with pearls, went viral around the world. Liza’s #JEWELLERYFACE look perfectly showcased Liza’s unique and stand-out approach to fashion and styling. Her striking look was featured in several publications and Best Dressed lists.

Liza involves her followers in GEMOLOGUE universe through her #GEMIFY and Be a Jewellery Blogger for the evening campaigns. Her recent #GEMIFY event on London Sloane Square, a concept she developed where people gathered together to sprinkle golden glitter to symbolize a dispersion of kindness, went viral across social media platforms, reaching half a million people. She also engages GEMOLOGUE followers in her “Be a Jewellery Blogger for the Evening”, where one lucky winner gets to play Liza’s part at some important jewellery event.

You can sign up for GEMOLOGUE newsletter and I also share jewellery pictures from my travels on my Instagram and I’m also on TwitterFacebook  and Youtube if you’d like to connect, or feel free to say hello through this Contact Form.


Discovering stunning jewels is the raison d’etre of GEMOLOGUE! Liza Urla

GEMOLOGUE is an award-winning, multicultural online platform that is all about beautiful images, creative styling and personal reflections on various jewellers and their collections established by Liza Urla in 2009. GEMOLOGUE, stands for a dialogue about gems, where Liza celebrates fine, costume and vintage jewellery and features her exquisite global discoveries, trendy urban street style, exclusive interviews and rare jewellery reviews.

GEMOLOGUE’s mission is to promote and educate about jewellery online in a fresh and original fashion. GEMOLOGUE is in the Top 5 jewellery blogs. In April 2015, GEMOLOGUE won Best Blog in Fashion Category at UK Blog Awards 2015. Since 2009, Liza Urla has collaborated with over 500 jewellery brands.

On GEMOLOGUE.com you will find:

GEM TALKS features the interviews with inspirational women and men who are jewellery lovers

EVENTS features all the exciting happening in the jewellery industry all over the world

JEWELLERY ART features in-depth interviews with hand-picked jewellery designers

JEWELLERY REVIEWS are unique to the online world and feature detailed write-ups about carefully selected jewellery pieces. You can discover different pieces of jewellery through sorting by type and engage with a review, by reviewing the pieces yourself

DESIGNERS section features all the jewellery designers  GEMOLOGUE has carefully curated

FASHION features jewellery styled with fashion in lifestyle context