GEMOLOGUE BOOK SIGNING, SOTHEBY’S: KEEPING THE MAGIC OF JEWELLERY ALIVE

Delighted so many of you could make it to my book signing and talk with the Head of Sotheby’s jewellery department. I was worried people wouldn’t be able to make it on a Friday afternoon, so I’m really grateful we had a full room. Many of you who couldn’t make it in person tuned into my Instagram Live. So a big thank you to everyone for finding time to join me. I enjoyed giving this talk; the questions you raised during the Q&A touched upon so many interesting topics with regards to the world of jewellery, it was a joy.

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I love travelling to places where jewellery is as much a part of the conversation as politics. But quite often I encounter communities where the people are not crazy about jewellery, I think, because they’re not aware of its extraordinary history and powerful symbolism. Perhaps it’s because I’m a Taurus that I have such a strong and emotional bond to beautiful works of art. I am drawn to the beauty of an object and I find great comfort in its magnificence.

I’ve always dreamed of owning precious objects of sculptural beauty, not as a show of extravagance but to be close to something of great mastery. As I’m typing this blog now sitting on the train from Paris, the sun’s rays from the window hit my diamond rings and beautiful sparkles dance and play all around me. It’s so magical. It’s the way jewellery catches the light that captivates me and I love watching how other people’s jewellery sparkles with flashes of different colours. Were not pearl earrings and diamond tiaras meant to be worn in candlelight to illuminate the face and create allure?

It’s easy to compare jewellery to art, but the art world has its own niche and code of conduct. Jewellery takes you into another circle of talented individuals, each as artistic as the next. It defines you in a society where jewellery has become democratized and more of a statement of style than status. No need to seal a letter with your signet ring; we use password protected emails now. No need for physical possessions when you’re away from home travelling the world, experiencing different cultures, tasting exotic foods and engaging in inspiring activities. No need to keep jewellery when you can buy synthetic diamonds with no lasting value. Even I wonder whether my children will want my jewellery as heirlooms. Our notion of jewellery is getting destroyed. So my goal is to keep that dream alive by featuring such amazing jewellery designers and experts the world has to offer. It’s a beautiful sparkly world and I’m so proud to be a part of it and share it with you.

I am very sentimental about my jewellery – the gifts I’ve received from loved ones, my engagement ring, my anniversary ring, my first pair of Tahitian pearl earrings that I bought for myself from Goldman Sachs with my first pay cheque, to me jewellery captures the memory of a special occasion much like a photo. Every time I wear these sentimental items, I’m transported back in time to a memory I’ll treasure forever. It’s magical!

I want to inspire others to feel the same way I do about jewellery. The moment I began GEMOLOGUE, it became obvious to me just how many women have no interest in jewellery – about 7 out of 10, I’d say. So my objective became to attract more people into the jewellery world by educating them in a fun, approachable way, and showcasing different styles of jewellery like the ones you can find in my new book. I want to show people that jewellery is not only a shiny possession but something of great historical and cultural value, dating back centuries. I hope my book will inspire everyone to be a jewellery lover and look at jewellery in a different light.

Let’s bring jewellery back into the candlelight. Tell all your friends about the GEMOLOGUE jewellery book and let’s keep the magic of jewellery alive!

Would love to hear why you’re interested in jewellery and what it means to you. Please leave me a comment below.

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Мир роскоши – реальность или сказка? Совсем недавно мне посчастливилось побывать на презентации книги ювелирного блогера и обозревателя украшений – Лизы Урла. С Лизой мы познакомились пять лет назад на одном из вечеров и именно тогда она произвела на меня неизгладимое впечатление своей загадочной харизмой, зажигательной энергетикой и умением акцентрировать внимание на, казалось бы, незначительных мелочах. Ведь ювелирное украшение – это особый вид искусства, здесь не бывает малозначительных деталей. Каждый камень, каждая пластинка драгоценного металла несет в себе смысловую нагрузку, благодаря им складывается общая картина будущего украшения. Лиза умеет не только презентовать данную категорию товаров, но и донести до человека саму идею создания ювелирных изделий. Согласитесь, это дано не каждому. А ещё она без сомнений обворожительная женщина. В вечер нашего с нею знакомства, Лиза предложила взять у меня интервью, на что я с огромной радостью согласилась, ведь в таланте ее писательской деятельности сомневаться не приходится, в чем я и убедилась увидев уже готовые снимки и текст. Презентация книги «Gemologue: Street Jewellery Styles & Styling Tips” от Лизы Урла была приурочена к показу украшений Fine Jewels Online Sothebys который пройдёт с 7 по 17 сентября включительно. #sothebys#sothebysjewels#auction#nyc#london#highjewellery#highjewerly#jewels#jewellery#jewerly#diamond#history#star#london#gemset#world#beautiful#happy#ювелирныеукрашения#ювелирныеизделия#украшения#мир#аукцион#lizaurla#gemologue#juliacastelli

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SHOP MY FAVOURITE JEWELRY ONLINE:

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

You can sign up for GEMOLOGUE newsletter below and I also share  jewellery on InstagramTwitterFacebook  and Youtube if you’d like to connect, or feel free to say hello [email protected]

GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.

*Photographed by Julia Flit. Styling and Art Direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.

Material on this website may not be copied, broadcasted or adapted without written consent.

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