Every year as the summer begins, Las Vegas turns sparkly with several of the world’s largest jewellery trade shows – including COUTURE 2019 – taking place in the Sin City! If discovering the best fine jewels of the world is a sin, Iโ€™ll certainly need an indulgence!

COUTURE Las Vegas Nevada jewelry trade show is held annually at the luxurious Wynn Hotel. It is one of the biggest, most exciting highlights in the jewellery calendar, so I was absolutely delighted to be invited once again. Check out my previous COUTURE social media takeover!

The end of May becomes a busy time for hundreds of jewelry designers as they prepare to showcase their newest collections to potential buyers, journalists and digital jewellery tastemakers like me. I am truly so honoured to be a part of this community! So I decided to share with you my preparation for this event, behind the scenes and of course jewellery highlights.

Day 1 Jewellery Highlights: Mizuki, VRAM Jewelry and Lito Fine Jewelry

My preparation for COUTURE Las Vegas starts well before the actual event. As this jewellery trade show is appointment-only, Iโ€™m always excited to review all the new look books and invitations before selecting and booking with my top picks. But even with the most meticulous preparation, things donโ€™t always go as planned and I really regret not having time to see some of my favourite brands. I would probably need at least 10 days to see all of the 200+ talented jewellery designers attending COUTURE Las Vegas 2019!

Day 2ย Jewellery Highlights: Fernando Jorge, Aisha Baker, Anthony Lent, Arman Sarkisyan, Colette Jewelry and Mike Joseph Jewelry

After an 11-hour flight from London and a 8-hour time zone shift melatonin becomes my best friend, who helps me to have a good sleep in order to get ready for 5 days of jewel sightseeing. My morning starts at 5 a.m. with makeup and dressing and finishes with ย IGTV video editing and cocktails at midnight. This is my favourite time of the day, when I can catch up with old friends from the jewellery industry and get to meet new jewellery lovers. Thanks to everyone for coming to say hi and having a chat about all things sparkly!

Day 3ย Jewellery Highlights: Retrouvai, Arunashi and Silvia Furmanovich

I am excited to announce that this year I was the judge of COUTURE Design Awards! It’s a big honour and great responsibility to select winning jewels across 13 categories including gold, pearls, coloured gemstones and diamonds. See my review of COUTURE 2018 winning jewel! When most creative minds stretch the boundaries of design, selecting the winner is a challenge! So happy to have worked alongside with two experienced retailers, a talented jewellery editor and a fellow designer on selecting creme de la creme of the boldest and most daring jewellery you can find!

Day 4 Jewellery Highlights: Stephen Webster, Alessio Boschi, Moritz Glik and Buddha Mama

I cannot resist styling jewels in extravagant and eye catching looks! Last year, I adorned my face with jewels. This time I went for floral temporary tattoos and colourful trendy makeup looks, which caused a lot of discussion on @gemologue Instagram and I loved it! Donโ€™t be afraid to follow your creative self-expression, being different is the best way to be yourself! All you need is a Pinterest inspiration mood board and colourful pigments to play with. Voila! Youโ€™re the star of the show!

Day 5 Jewellery Highlights:ย Lydia Courteille,ย Bibi van der Velden,ย Sevan Bicakci, andย Mattia Cielo

Thanks for joining me on my trip to COUTURE Las Vegas 2019ย jewelry show! So happy to share my real routine and all the behind the scenes with you! Which day of jewellery highlights was your favourite? Share with me in comments down below!


I am extremely happy to announce that my new jewelry book โ€“ย GEMOLOGUE: Street Jewellery Styles & Styling Tipsย โ€“ is now on Amazon. Iโ€™m so excited. Itโ€™s the first book of its kind solely dedicated to jewellery.ย 

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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuringย talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blogโ€™s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harperโ€™s Bazaar.

*Styling and Art Direction by Liza Urla. All photos belong toย GEM Kreativesย for GEMOLOGUE.

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