I visited the Animale boutique in Sao Paulo. Animale is a premium fashion brand, known for featuring fabulous long dresses and leather accessories. A.Brand and my favourite FYI (I call it “Not For Your Information) – both belong to Animale’s group. It was hard to resist Animale while I was in Rio and Sao Paulo. Each piece is full of energy, creative prints and total Brazilian chic. This is a combination of luxury with pure simplicity! Contrary to what many believe, Brazil is all about simplicity, and I cannot wait until Animale reaches US and European stores!


During this trip I adored Animale’s freshly launched jewellery collection. Created by designer Claudia Jatahy, one of the brand’s founders!  But a fashion brand launching a fine jewellery line? Is that possible? Will it work? Well it really does! Claudia Jatahy has focused on the unbeatable combination of the Art Deco geometry with a cool vintage style. This precious collection mixes practicality and charm, perfect when teamed with Animale outfits. The look of unpolished gold is a style that is typical in Brazil, like an instantly recognisable signature!


Picking out outfits and gemming was so much fun at Animale!





I would love to hear what you think by leaving me a comment below. Thank you!


I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

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GEMOLOGUE by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring exquisite global discoveries, trendy urban street style, exclusive interviews and rare jewellery reviews.

GEMOLOGUE jewelry blog by Liza Urla is featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.

*Photographed by Julia Flit. Styling and Art Direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.

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