AFFORDABLE CONTEMPORARY JEWELLERY BRANDS TO KNOW IN LONDON

1. FEI LIU

Hailing from Birmingham’s historic Jewellery Quarter, designer Fei Liu marries floral rythms with elegant architectural influences in these glamorous rings. With a style that celebrates the feminine spirit, Liu’s jewellery is fun to wear every day at a price that will please any budget.

Silver rhodium plated with CZ from £450

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

2. MAGNUS & BELLA Artist Jewellery

As if frozen in time, these personal treasures are a unique way to capture your fondest memories. One-of-a-kind tokens of love, these jewellery pieces are a beautiful way to hold onto something you cherish. And if you change your mind, it’s easy to reverse the process and release your cherished objects from their time capsule.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

3. V JEWELLERY by Laura Vann

V stands for vintage and a classic, mythological treatment to millegrain silver jewellery. At a very affordable price, these beautiful semi-precious pieces have a timeless, luxurious quality that will fool even the keenest of eyes.

Average ring price £120

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

4. IVANKA TRUMP JEWELLERY

There’s a little NYC in every ring! With an art deco style that mimics the beautiful architecture of some of New York City’s most famous buildings, the colours and shapes of these stones are stunning.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

5. YUME Jewellery by Yumei Tang

With a true artist’s eye, sensitive to light changes throughout the course of a day, emerging designer Yumei Tang captured the tonal reflections of daylight through this playful collection of stackable rings and earrings.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

Each piece represents a different time of day, and the shape of the Morning Glory flower that opens and closes, and changes hues as the sun moves across the sky. So creative!

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

These rings are my absolute favourite, definitely adding one to my collection. Help me decide…diamond tears?

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

6. OPENJART

Sometimes jewellery is all about the design and other times, it’s all about the artistry.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

In this modern collection by OPENJART, Russian and Thai flavours come together with a wink and a nudge to showcase a playful and ironic collection of contemporary art in the form of jewellery.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

With a tongue-in-cheek approach to some of the designs, OPENJART likes to turn the usual into the unusual.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

7. SARAH HO

Like a beautiful bird of paradise, these delicate earrings accentuate the ear in a captivating way. Simply divine. I love my Sarah Ho Number 7 ring too!

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

8. COCOMAMA GOLD

A unique example of Italian style at its best from Turin, these cuffs give you a real sense of empowerment.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

Horn and amethyst cuffs from £450

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

9. JOANA SALAZAR

A Brazilian brand to know, this collection shows off a trend that is hot right now. Like radiant moons, they’re still quite striking.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

And radiant suns too, so easy to wear.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

During my visit to Brazil, I discovered this charming tradition of stackable rings – adding one for every occasion – graduation, birthdays, holidays, up to 20 rings. Such a fab idea!

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

10.  BEAU HAN XU

Selected as an emerging designer worth watching, my interview with Beau Han Xu gets inside the head of this imaginative mind. Can you see the diamonds inside these rhythmic cuffs?

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

11. CHARLOTTE GARNETT

How clever is this Cure For The Itch collection from Charlotte Garnett? A unique collection designed for busy hands and those anxious moments when you just need to twiddle.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

Inspired by habitual anxieties, Garnett’s line gives your hands something to do, all the while appearing incredibly stylish!

These fiddle sticks even contain cigarette ash inside the resin, so you can be close to the real thing!

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

12. OPINION ART

There is smothing special and rustic about these steampunk pieces.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

I’ve seen a few similar designs in Ibiza, but this watch party is too much fun.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

13. AMI B

Just love this quintessential Italian style. The use of colour in the stones and the rings themselves, so bold and lovely!

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

So classic and elegant, the butterfly has to be my favourite.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

But those rings, they take my breath away!

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

14. LOEL & CO

Effortlessly easy to wear, these stingray bracelets and rings come in an array of soft, gorgeous colours.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

The stingray texture looks as if it’s studded with gems.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

And every day.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

15. SEELIE GEMS

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

Antique-inspired, beautiful pieces of natural beauty, perfectly packaged with a hint of nostalgia.

THE JEWELLERY BRANDS YOU NEED TO KNOW BEFORE YOUR GIRLFRIENDS DO

Thanks for stopping by! Did you know any of these brands before? Which ones? Please leave me a comment below!

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

*Photographed by Julia Flit. Styling and art direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.

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