There are countless inspiring Instagram accounts, so how do you not get lost and choose the best ones to follow if you are a jewellery admirer or designer or both? I have scanned my own feed and hand-picked my favourite luxury Instagram accounts to follow for you! I could spend hours discussing jewellery and fashion with people behind these fabulous accounts. So what makes them ideal for your own feed? Strong aesthetic and appreciation for creativity, travel, art and, of course, jewellery!

Here are my 20 aesthetic Instagram accounts to follow: the best jewellery Instagram accounts like Boucheron and Silvia Furmanovich, industry enlighteners like L’École Van Cleef & Arpels, jewellery advocates like The Adventurine and Gem Gossip, and fashion trendsetters like Chriselle Lim and Margaret Zhang! Scroll down to see all.

Maria Dueñas Jacobs

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Rainy day pick-me-up courtesy @glennspirojewels. This Jahanara ring is a 40.51 carat white diamond, color D, internally flawless, from the Golconda mine in India ✨ tag a friend looking for an engagement/diamond ring ?

A post shared by Maria Dueñas Jacobs (@mduenasjacobs) on Oct 27, 2018 at 9:33am PDT

L’École des Arts Joailliers

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?? L’exposition organisée par L’École conte l’histoire des diamants acquis par Louis XIV auprès du négociant et voyageur Jean-Baptiste Tavernier en 1668 : une reconstitution historique de vingt diamants exceptionnels. . ?? The exhibition at l’Ecole tells the story of the diamonds acquired by Louis XIV from the travelling merchant Jean-Baptiste Tavernier in 1668 : the reproduction of these twenty exceptional stones will be revealed here for the first time. . Entrée libre du 23 au 31 janvier / Free entrance January 23-31 du lundi au vendredi – 10h-18h / Monday- Friday – 10AM-6PM 31 rue Danielle Casanova 75001 Paris . Photo © @bureau_142

A post shared by L’École des Arts Joailliers (@lecolevancleefarpels) on Jan 18, 2018 at 5:45am PST

Silvia Furmanovich

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“Do your practice and all is coming” – Sri K. Pattabhi Jois #RiadNour @adrianabittencourtstore

A post shared by Silvia Furmanovich (@silviafurmanovich) on Jul 8, 2018 at 4:48am PDT

Melanie Georgacopoulos

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Pearly details @burberry ! #lfw #lonfonfashionweek #pearlsinfashion

A post shared by Melanie Georgacopoulos (@melaniegeorgacopoulos) on Sep 18, 2018 at 3:39am PDT

SUITCASE Magazine

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FOMO? It’s never too early to start planning next year’s breaks. You know where to find the link… #SUITCASEtravels ⠀

A post shared by SUITCASE Magazine (@suitcase) on Sep 24, 2018 at 4:03am PDT

Peter McKinnon

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CANON EOS R. Used it extensively in the mountains for a week. Just posted my experience with the new camera and why I’m switching to it. Check out the new video on my channel! With the battery grip it almost looks like the 1dx2 doesn’t it! Ha. K see ya.

A post shared by Peter McKinnon (@petermckinnon) on Sep 24, 2018 at 11:06am PDT

Julia Flit

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These emeralds took my breath away! @harrywinston over £1m @jewelleryarabia2017 @gemologue #bahrain

A post shared by Julia Flit (@juliaflitphotography) on Nov 30, 2017 at 5:42am PST

MATCHESFASHION.COM

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A new coat may come to define your look for the rest of the season, so make sure you choose well. In this week’s issue of #TheStyleReport, we explore how, and where, to find your own perfect piece. Head to the link in bio to read more, plus tap to shop ?

A post shared by MATCHESFASHION.COM Woman (@matchesfashion) on Oct 27, 2018 at 12:35pm PDT

Margaret Zhang

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GROWTH STORIES film still ??

A post shared by Margaret Zhang 章凝 (@margaret__zhang) on Oct 9, 2018 at 2:38am PDT

Etho Maria Haute Joaillerie

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So be curious. Swipe left to discover pieces from our Diamonds In Red Collection. Available in select @saks @neimanmarcus and @londonjewelers locations. You can also email us at concierge@ethomaria.com for more details.

A post shared by Etho Maria Haute Joaillerie (@ethomaria) on Oct 31, 2018 at 9:17am PDT

The Haute Pursuit by Vanessa Hong

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Through the veil #dohosuh

A post shared by Vanessa Hong (@thehautepursuit) on Oct 29, 2018 at 1:17am PDT

The Adventurine by Marion Fasel

 

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The first big jewelry book of the season is by Liza Urla of @gemologue ? Click the link in bio to find out about the cool publication ‘Gemologue: Street Jewellery Styles & Styling Tips’ published by @accartbooksus – how Liza has seen the jewelry landscape change while she has been covering it for the last 9 years and what she wants to do next in her coverage of the jewelry world ? Photo by Julia Flint, GEM Kreatives for GEMOLOGUE ? #jewelrybook #jewelryinfluencer

A post shared by Marion Fasel (@theadventurine) on Oct 23, 2018 at 6:44am PDT

Gem Gossip

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Day 19 of 20: #gemgossipjewelbox Photo from one of my favorites @jeanjeanvintage ?

A post shared by GEM GOSSIP™ (@gemgossip) on Oct 19, 2018 at 6:32pm PDT

Chriselle Lim

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Nothing is what it seems on social media. My last outfit photo I posted in this dress.. I got a flood of DMs and comments on “how do you look this good a week after giving birth?”. The fact is I don’t. I literally threw on this dress (that I’ve been waiting to wear after my pregnancy) for a photo and realized that it still doesn’t zip up. I still can’t wear pants… in fact I barely fit into my maternity jeans. Chloe keeps asking me if I’m pregnant again because of my belly. 99.9% of the time I’m in a nursing bra and a robe at home (with nursing pads sticking out all over the place.. like in this photo).And I’m totally ok with that… all good things take time and I’ve learned to love my postpartum body. ?? #1weekpostpartum

A post shared by Chriselle Lim ? 임소정 (@chrisellelim) on Oct 6, 2018 at 1:29pm PDT

Park & Cube by Shini Park

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Une Femme Est Une Femme—Style editorial: coming soon [DON’T SMOKE KIDS] photography @shini.park

A post shared by Park & Cube by Shini Park (@parkncube) on Oct 31, 2018 at 10:20am PDT

5 Inch and Up by Sandra Hagelstam

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Wore what might just have been the most gorgeous earrings I’ve ever seen at yesterday’s @messikajewelry #messikamovesnyc party hosted by @gigihadid ✨ Swipe to see the beautiful pair ? #MessikabyGigiHadid

A post shared by Sandra Hagelstam (@5inchandup) on Sep 13, 2018 at 2:09pm PDT

Boucheron

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Green leaves VS white ceramic This series playfully mixes the graphical and geometric aesthetics of Quatre with the wilderness of nature, which has always been an inspiration for Boucheron. #BoucheronQuatre

A post shared by Boucheron (@boucheron) on Sep 30, 2018 at 5:40am PDT

FOR FUTURE REFERENCE

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Could not be more excited that our favorite @retrouvai lollipop rings are included in this year’s @wsjoffduty #offduty50! Thank you to @becky_malinsky for the ?❤️!

A post shared by FOR FUTURE REFERENCE (@for_future_reference) on Sep 14, 2018 at 12:38pm PDT

Valerie Desmurs

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Please do not message me asking me to wear your jewellery, shoes, garments against a retribution. I am NOT interested, this is NOT my thing and I am NOT a (paid) influencer. I only wear what I LOVE and would certainly not expect to be paid to wear what I LOVE anyway| I am very specific. And…I will never wear things I do not love ! No more messages, thank you | #notmything

A post shared by Valerie Desmurs (@valerydemure) on Oct 8, 2018 at 6:03am PDT

Wills Note Book by Will Kahn

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#willsnotebook @silviafurmanovich

A post shared by Will Kahn (@willsnotebook) on Jun 6, 2018 at 5:04am PDT

Feeling inspired? Then share YOUR most inspirational accounts that brighten your feed with me in comments!

If you loved this selection, share with your girlfriends on Pinterest!

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

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