There are countless inspiring Instagram accounts, so how do you not get lost and choose the best ones to follow if you are a jewellery admirer or designer or both? I have scanned my own feed and hand-picked my favourite luxury Instagram accounts to follow for you! I could spend hours discussing jewellery and fashion with people behind these fabulous accounts. So what makes them ideal for your own feed? Strong aesthetic and appreciation for creativity, travel, art and, of course, jewellery!

Here are my 20 aesthetic Instagram accounts to follow: the best jewellery Instagram accounts like Boucheron and Silvia Furmanovich, industry enlighteners like L’École Van Cleef & Arpels, jewellery advocates like The Adventurine and Gem Gossip, and fashion trendsetters like Chriselle Lim and Margaret Zhang! Scroll down to see all.

Maria Dueñas Jacobs


L’École des Arts Joailliers


Silvia Furmanovich


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“Do your practice and all is coming” – Sri K. Pattabhi Jois #RiadNour @adrianabittencourtstore

A post shared by Silvia Furmanovich (@silviafurmanovich) on

Melanie Georgacopoulos


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Pearly details @burberry ! #lfw #lonfonfashionweek #pearlsinfashion

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Peter McKinnon


Julia Flit


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These emeralds took my breath away! @harrywinston over £1m @jewelleryarabia2017 @gemologue #bahrain

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Margaret Zhang


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GROWTH STORIES film still ??

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Etho Maria Haute Joaillerie


The Haute Pursuit by Vanessa Hong


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Through the veil #dohosuh

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The Adventurine by Marion Fasel


Gem Gossip


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Day 19 of 20: #gemgossipjewelbox Photo from one of my favorites @jeanjeanvintage ?

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Chriselle Lim


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Nothing is what it seems on social media. My last outfit photo I posted in this dress.. I got a flood of DMs and comments on “how do you look this good a week after giving birth?”. The fact is I don’t. I literally threw on this dress (that I’ve been waiting to wear after my pregnancy) for a photo and realized that it still doesn’t zip up. I still can’t wear pants… in fact I barely fit into my maternity jeans. Chloe keeps asking me if I’m pregnant again because of my belly. 99.9% of the time I’m in a nursing bra and a robe at home (with nursing pads sticking out all over the place.. like in this photo).And I’m totally ok with that… all good things take time and I’ve learned to love my postpartum body. ?? #1weekpostpartum

A post shared by Chriselle Lim ? 임소정 (@chrisellelim) on

Park & Cube by Shini Park


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Une Femme Est Une Femme—Style editorial: coming soon [DON’T SMOKE KIDS] photography @shini.park

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5 Inch and Up by Sandra Hagelstam






Valerie Desmurs


Wills Note Book by Will Kahn


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#willsnotebook @silviafurmanovich

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Feeling inspired? Then share YOUR most inspirational accounts that brighten your feed with me in comments!

If you loved this selection, share with your girlfriends on Pinterest!

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I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

You can sign up for GEMOLOGUE newsletter below and I also share  jewellery on InstagramTwitterFacebook  and Youtube if you’d like to connect, or feel free to say hello info@gemologue.com


GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

Material on this website may not be copied, broadcasted or adapted without written consent.

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