10 JEWELLERY INDUSTRY TRENDS TO KNOW: LIZA URLA TALK AT FENINJER, SAO PAULO
Brazil, here I come again! Last time I visited Sao Paulo, we shot the campaign for Botanica jewellery collection for Silvia Furmanovich. I am back in Brazil to celebrate my Gemologue: Street Jewellery Styles & Styling Tips book launch with my Brazilian followers and jewellery lovers alike.
Recently, I was invited to give a talk at Feninjer Jewelry Show Brazil – the largest and most important jewellery industry event in Latin America! This month, Feninjer brought together industry professionals, designers and jewellery lovers for the 69th time in Sao Paulo. Along with five other speakers, I shared my knowledge on the current hot topics and trends in the jewellery industry!
I gave a talk followed by a Q&A session about why jewellery should matter today and shared useful jewellery styling tips for photography as well as for accessorising looks. I also talked through some important trends and tendencies the jewellery market is experiencing right now!
Below are 10 current jewellery industry trends we all should be aware of:
DIGITAL & SECOND-HAND
Traditionally reluctant to fully embrace digital retail, manufacturers and retailers are gradually changing their approach, selling directly to consumers, selling online and through second hand jewellery websites. The share of internet jewellery retailing is set to increase further.
From product development such as 3D printing and to distribution, digitalisation is the most important trend shaping jewellery industry.
Consumers and press started to question where jewellery comes from and how it is made — Fairtrade gold, lab grown diamonds, ethically-sourced stones. More and more consumers are curious about the provenance of each piece of jewellery they buy.
There is growing appreciation of synthetic diamonds. Man-made diamonds, the polar opposite of the organic, benefit the environment, humanity, science and art and are becoming a major concept.
CONSUMER LOYALTY AND CONFIDENCE
There has been an increase in numbers of boutiques, showrooms or pop ups because when it comes to purchasing jewellery consumers want to see and feel before buying. For jewellery brands and online shops which are primarily online, the main focus is to reinforce consumer loyalty and confidence.
FOCUS NOT ONLY ON MILLENNIALS
While it is important to think about millennials and understand how to keep your business relevant to the next generation of consumers, let’s not forget consumers aged 35-50 have a stronger spending power and desire for authenticity.
Jewellery sales are set to increase because there is a social pressure to look trendy and good. Social media is playing a major role in this as it makes women more aware of fashion, jewellery and image.
Despite the success of mass-produced high-street fashion, there is a growing demand for personalised and unique jewellery.
Demi-fine jewellery and costume jewellery are popular not only among consumers on tighter budgets, but also appeal to the younger jewellery lovers, looking to buy jewellery more often and on-trend.
The blurring line between fine and costume jewellery using precious metals, refined design and a affordable pricing.
Thank you to all my Brazilian followers and talk guests, who came to support me at this event, I was so happy to see the sparkle in your eyes and your endless enthusiasm for the world of jewellery!
Join me at my next talk I will give together with The Jewellery Cut during London Fashion week on 18th February 2019! Click this link to get your ticket – only a few left!
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I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery.
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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.
Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.
*Styling and Art Direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.
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