ARA VARTANIAN’S WORLD OF GEMS AND DIAMONDS, CIDADE JARDIM, SAO PAULO, BRAZIL

We know how to sparkle in Brazil with diamonds and Paraiba tourmalines.

If you read 10 THINGS TO KNOW ABOUT BRAZILIAN JEWELLERY STYLE, it will be no surprise to you that Brazilians know their diamonds. I wanted to experience this wonderful world of gemstones for myself, so I travelled to São Paulo in search of the most magnificent jewels this country has to offer.

Home to some of the finest shopping in the world, Cidade Jardim (Garden City) in São Paulo is the place to be. Covering some 78 thousand square metres, Cidade Jardim has more than 180 luxury boutiques, including Ara Vartanian. Famous for his opulent and innovative jewellery design, Vartanian is credited for bringing the double and three finger ring sets to the market. He is also one of the first jewellers to incorporate inverted diamonds into his unique designs.

Born into a family of jewellers, Ara Vartanian spares no expense when it comes to the size of his gemstones. As you will see in the photos below, only the highest quality gems go into Vartanian’s jewellery. No compromise.

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Discussing diamonds with Ara Vartanian.

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Ara Vartanian’s style is unmistakable. His bold and daring creations have captured the attention of Kate Moss, Gisele Bündchen, Naomi Campbell, Liv Tyler and Céline Dion.

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I fell in love with Ara Vartanian’s double and three finger ring sets – incredible.

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You can see why Kate Moss places this Paraiba tourmaline at the top of her list. Look at that stunning neon glow, perfectly complemented with a black diamond necklace.

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Wearing so many flawless diamonds is enough to drive you mental!

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Stunning diamonds and rare pigeon’s blood ruby – the most precious and valuable in the world.

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If you could choose just one…

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Yellow diamond paradise. Notice the innovative earring design.

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Overwhelming beauty.

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For tanzanite lovers. Yes, they’re real.

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Couldn’t resist paying tribute to Elizabeth Taylor.

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This is what happens when you are in the company of such brilliance – mental!

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The unassuming exterior of the Ara Vartanian luxury boutique in Cidade Jardim in Sao Paulo.

What is your favourite Brazilian gemstone? Leave me a message in the comments below!

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

*Styling and Art Direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.

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