Bina Goenka brings her lavish style to NET-A-PORTER for her first online prêt (ready-to-wear) jewellery collection. Now everyone can enjoy a taste of her high jewellery online!

“We are so excited to be launching such an exceptional and unique brand exclusively to NET-A-PORTER, and to be able to showcase Bina Goenka’s pieces to our customers for the first time. The brand maintains an acute focus on creating only the finest works of art using the rarest of materials. We are delighted the collection will be included in our growing Fine Jewelry & Watch suite in time for the holiday season.”  Elizabeth von der Goltz, Global Buying Director, NET-A-PORTER

I was excited to see Bina Geonka’s daughter Avanti at the launch of the jewellery collection with the befitting name – Prêt. It was wonderfully presented in one of the opulent rooms of the newly refurbished Annabel’s in Mayfair London. With high ceilings and a luxurious decor, it was the perfect palatial setting to sit and have a pleasant chat with Avanti Geonka about her favourite pieces available online from the Prêt collection.

SHOP BINA GOENKA ON NET-A-PORTER:

I remember the first pair of Bina Goenka ruby earring studs I tried on. It was for one of my GEMOLOGUE features, The Jewels of… I loved the bold and innovative designs of her jewellery.

“I’ve not changed the way we make this jewellery collection, nor taken anything away. These jewels are made by the same hands that make our high jewellery pieces and I’ve used colour and precious gems, in them in a way that would usually be seen as the preserve of more ‘serious’ or ‘high jewellery’ collections. This feeling that the very best should be unattainable is something I set out to change in this Prêt collection, which is full of colour, and ravishing gems to be enjoyed every day.” Bina Goenka

Earrings have to be my go-to for jewellery. I just love them! But it’s important for me not to get so overwhelmed by the beauty of the design that I ignore the comfort level. Can I wear them all day and all night?

The remarkable thing about Bina Goenka Net-A-Porter jewellery is it’s gemstone and diamond jewellery made for everyday wear.

I’ve been craving rubies lately and these long ruby stud earrings are a dream! I confess, I’m in love with these earrings. Craftsmanship wasn’t wasted on these miniature pieces of art. And besides, long earrings suit women with long hair like me!

Just look at how illustrator Jo Bird captured my mood wearing these earrings. Adore her style! She’s so talented and it was lovely meeting her.

When I started GEMOLOGUE in 2009, you couldn’t find jewellery like this for sale online. But that’s all changed. Nowadays people spend hundreds and thousands of pounds online for jewellery like dreamy Buccellati and de Grisogono.

You can find a beautiful array of designs and designers to choose from online in my post, THE BEST PLACES TO SHOP ONLINE FOR JEWELLERY.

It’s exciting to see more and more high jewellery available to buy online. The Prêt collection by Bina Goenka, a self-taught jewellery designer, encapsulates an unconventional spirit, a fluidity and freedom in the essence and quality of her breath-taking designs in a wearable, everyday collection.

“I am very pleased to be working with NET-A-PORTER and to bring our jewellery to a completely new audience. For many years I’ve been making high jewellery pieces for private clients from around the world, but to date have never done a Prêt collection. I’ve relished the challenge of bringing high jewellery techniques and quality into these miniature works of art, and am excited that with the expertise and reach of NET-A-PORTER they will add a touch of high jewellery to people’s everyday wardrobes.”  Bina Goenka

Confident, precious jewels in a fresh, vibrant and contrasting palette of rubies, emeralds, mother of pearl, tiger’s eye, tsavorites, amethysts, and diamonds that you can wear every day.

Have you checked out the whole Bina Goenka Prêt jewellery collection on Net-A-Porter? Leave me a comment below!

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

You can sign up for GEMOLOGUE newsletter below and I also share  jewellery on Instagram, Twitter, Facebook  and Youtube if you’d like to connect, or feel free to say hello info@gemologue.com

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GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

*Photographed by Liza Urla.  All photos belong to GEM Kreatives for GEMOLOGUE.

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