GEMOLOGUE girls love shopping for jewellery from our plush beds, browsing unhurriedly through all that what is on offer, and imagining how each jewel would look when worn. May I remind you to not forget to celebrate your achievements by treating yourself to an exquisite jewel: there is no more satisfying way to reward yourself! Sophie Lauren said in her autobiography Yesterday, Today, Tomorrow: My Life as a Fairy Tale:

“Each piece had reminded me not only of the movies that I’d worked on, but all of the emotions at the time. I could relive everything by wearing a necklace around my neck or a ring on my finger.”

Here, I have put together a list of my favourite online stores selling gorgeous, exquisite and contemporary jewels from all over the world: just a little source of inspiration for your future shopping!


Jewel Street is the newest online shopping destination for jewellery lovers where you can source fine jewellery directly from over 300 luxury designers and independent boutiques from four corners of the world. Jewel street gives you the ability to purchase big-ticket or one-of-a-kind items from some of the most talented fine jewellery designers all around the world, some of whom you’ve never heard of. In a nutshell, this is a global fine jewellery boutique at your fingertips!


Plukka is one of my favourite shopping destinations since it features some of the world’s most creative fine jewellery and an affordable Plukka range. Here, you will find a carefully curated collection of diverse and exciting jewels, some from established masters, others from the latest up-and-coming jewellery designers to hit the scene. In addition, Plukka hosted me in Hong Kong where I unearthed a few of the local gems.


MATCHESFASHION.COM is GEMOLOGUE’S favourite online store for fine designer jewellery. All fashionistas know that MATCHESFASHION.COM is the go-to destination for contemporary luxury fashion, with an excellent curation of hot-off-the-runway looks and currently most-wanted accessories. I also love the site’s clean layout and their impeccable customer service!

Liza enjoyed attending a very glamorous MATCHESFASHION.COM Fine Jewellery events in London, where she had the opportunity to put names to faces of several jewellery designers, including Carolina Bucci, Alison Lou, Nina Runsdorf, Sabine Ghanem, Noor Fares and Nikolas Koulis, and to try on the most exquisite jewels that the store has on offer.


Moda Operandi is the place to shop for jewellery months ahead of anyone else: here, you will be able to get a piece of the new collection straight from the trunk show! Alternatively, if you looking for a that special piece right now, you can browse through their boutique section.

Upcoming designer trunk shows include GEMOLOGUE’s favourite designers Sybarite and Vickisarge. You can read the full article about Liza’s visit to Sybarite at Arts Club and interview with Vicki Sarge at her boutique on Elizabeth Street in London.


Swoonery‘s objective is to make buying fine jewellery simple. The website is an editorial experience with carefully curated and beautifully photographed jewels. Swoonery offers a guided jewellery shopping experience adjusts to your individual needs and preferences. By creating a Style Profile, Swoonery team will develop personalised recommendations based on your selections!


Much beloved by many London fashionistas, Wolf & Badger has several beautiful stores in the city, including Notting Hill and Mayfair. Wolf & Badger stocks an array of eclectic and quirky jewellery, so this online store is worth looking at if you are after something different and affordable; here, you will not find your standard commercial selection of pieces, but something infinitely more interesting.


Annoushka is a classic, quintessentially British place to shop for fine and contemporary jewellery. Annoushka designers herself, as well as carrying an interesting curation of handpicked fine jewellery designers who otherwise tend to be available only offline like Ilgiz Fazulzyanov in Moscow and Lydia Courteille in Paris. You can read GEMOLOGUE feature about Ilgiz Fazulzyanov and Lydia Courteille.

I think that  Annoushka is the perfect place for a man find a beautiful and affordable gift for his wife, mother or sister. Many pieces can be personalised making them more special, and all jewellery comes in gorgeous packaging making such a gift even more special.


Liberty London is my favourite London’s department store – and one of England’s oldest – and their online store is the continuation of their vibrant mix of designer, fine and vintage jewellery. Have a browse online at what they have to offer, and then make your way to Soho’s most beautiful store.

Liberty stocks our one of our all-time favourite queen of vintage, Annina Vogel, and the widely popular costume jewellery brand DannijoYou can read GEMOLOGUE feature about Annina Vogel.


Are you looking for a much-coveted piece of costume jewellery by Lanvin, but it is sold out everywhere in your country?! Then is the online shopping destination for you. If you are after something that you cannot find in your hometown, then have a browse on you can shop at faraway independent boutiques from your comfy sofa without the need or the expense to travel! On you will also find the best individually curated collections consisting of well-known names, as well as emerging designers.


The heart and soul of Etsy is our global community: the creative entrepreneurs who use Etsy to sell what they make. If you are after something special Easy is the online market for you.

GEMOLOGUE by Liza Urla features exquisite global discoveries, trendy urban street style, exclusive interviews and rare jewellery reviews – a celebration of fine jewellery, fashion jewellery and vintage jewellery.

*Photographed by Flit Photography. Styling and Art Direction by Liza Urla. 

All photos belong to GEM Kreatives for GEMOLOGUE. Material on this website may not be copied, broadcasted or adapted without written consent.


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