Happy Monday Gem Squad! No better way to start this Monday than with some purple love! It’s 💜 AMETHYST WEEK 💜 How do you feel about the mystical february birthstone amethyst? ⁠⁣⁠
February isn’t just about red roses and love hearts! Amethyst, this month’s birthstone, is associated with love and power and i am in awe of the enchanting beauty of this gemstone 🤩 Even though there are other purple gems such as sapphire and tanzanite, this purple variety of the quartz mineral It’s the gem that’s most commonly associated with the colour purple 💜 How special is this gold vintage amethyst ring? The perfect representation of wilderness and unrefined beauty 💞 ⁠⁣⁠
✨ In gem localities like Brazil, amethyst sometimes forms in hollow, crystal-lined geodes so big you can stand in them⁠⁣⁠
✨ Amethyst was as expensive as ruby and emerald until the 19th Century when Brazil’s large deposits were discovered⁠⁣⁠
Tag a February baby in the comments below! 🌟 @LizaUrla #jewelleryface#gemologue ⁠⁣⁠


AMETHYST WEEK 💜 OOPS, I DID IT AGAIN! 🙄 My face when my husband asks me “Liza, are you wearing them all?” 🤣 Oh.. these men, they will never understand! Is your other half passionate about jewellery? ⁠⁣⁠
One of my favourites qualities when it comes to gemstones is the difference their hue and colour can make 😌⁠⁣⁠ When it comes to amethysts, you can tell their value and understand the range of qualities available by comparing their shade of greatness side by side 💜 Pale colours are more affordable than strong reddish-purple tones 💜 Can’t wait to share all my favourite amethysts with you, hope you’re ready! ⁠⁣⁠

These kaleidoscopic pendants put the majestic amethyst stone right into the spotlight ✨ I can easily say I am obsessed with the colours and the mandala design ♥️ What do you think about these wonderful pendants? ⁠


Did you know that amethyst works to bring tranquillity to your mind and your crown chakra so you can focus on healing any blockages that are holding you back from experiencing bliss? Your seventh chakra is purple 💜 and it’s known as the crown chakra because it’s at the very top of your head. Who will be investing in more amethysts? 🤔 I definitely need more “zen” in my life, so bring it on!

“These gems have life in them: their colours speak and say what words fail of” – What do these earrings say to you? 😍⁠

To me, these gorgeous Bvlgari earrings speak elegance, mystery and femininity 💜 How can you not fall in love with jewels like these? 😍 Especially when their unique shape and the deep rich purple colour reminds of warm summer evenings spent drinking one of your favourite juices: 🍇 juice 😉😝⁠


In Ancient Greek, the word Amethystos means “not drunk” 🍷 Because of its wine-like colour early Greek legends associated the amethyst stone with Bacchus the God of Wine

Good Morning my lovelies 🌞 I woke up feeling like a warrior today! How are you feeling? Let me know in the comments below! ⁠

Amethyst has been worn for thousands of years and its metaphysical properties have changed throughout history, but the crystal’s energy has been always known to peel away the veils that cloud good judgment and help its wearer reach clarity! So easy to say this striking jewel and the beauty of its alluring amethyst gems, has given me the motivation and confidence to face my day with arms wide open 😌 ⁠


🔮 Medieval European soldiers wore amethyst amulets as protection in battle in the belief that amethysts heal people and keep them cool-headed⁠

🔮 Leonardo Da Vinci once wrote that amethyst quickens intelligence and gets rid of evil thoughts⁠

Jewellery that smiles in flowers 🌸 If you could name this enchanting jewel, what would you name it? 🤩

⁠As this marvellous Ilgiz Fazulzyanov amethyst cocktail ring looks like it has been crafted by fairies, I would name it “ Purple In Bloom “ 🧚‍♂️ 🤩⁠ Jewels that are Inspired by the marvels of the natural world have always been my favourites and this heavenly purple amethyst has all the magical elements the perfect ring should have: a wonderful amethyst nestled in yellow gold openwork clasp set with pavé diamonds and surrounded by my favourite detail: the exquisite flower petals 🌸

My favourite part about jewellery? You get to look dressed up even when you dress down! Tell me, what is your favourite thing about wearing jewellery?

⁠A beautiful accessory can make the outfit and this amethyst day dream about going back to Venice 💜 This precious Venetian souvenir perfectly captures the beauty of the amethyst! My favourite detail? Of course, the jewelled turban, which is signature of the Nardi jewels 🌟 So my dear gem lovers, shelve the heels, retire the fancy dresses and simply pin a brooch to your black cashmere sweater or your white shirt!

Dreaming with eyes wide open✨ Do you daydream often? 💭⁠

No matter what your plans are for this upcoming weekend – whether it’s Netflix and chill or cooking a lovely dinner, make yourself sparkle by wearing a statement jewel! I would definitely go for this Bvlgari amethyst jewel 🔮💞 There is something so mysterious and attractive about this gorgeous amethyst gem, maybe the depth of colour? Or the beautifully unusual design? No doubt this ring wouldn’t be the same without the enchanting beauty of the amethys

I love how artists have the ability to direct their creative energy and bring to life what started only as an idea!💡 Are you a creative person? 🎨⁠

This floral jewel is just perfection, and the amethysts within it once again bring incomparable elegance and rawness to its jewel ✨ Isn’t it so fascinating and inspiring how a jeweller can create something so unique and timeless out of their creativity and passion? 😍⁠


Amethyst was used in Peru for protection against witchcraft. The ceremony included engraving the name of the sun and moon on the Amethyst stone and hanging it around their neck with a baboon’s hair or a swallow’s feather⁠

Greek goddess vibes ✨⁠ I loved playing with this hairstyle and these heavenly amethyst ear jewels ✨ Do you like this hair/jewellery vibe? 🤔⁠

As as we are already talking about Greek mythology and amethyst, here’s the beautiful legend about the tale of Dionysus, the god of intoxication, and a young beautiful maiden, named Amethystos, who refused his advances 😌Dionysus let loose fierce tigers while Amethystos was on her way to pray to the goddess Diana. Before they reached her, Diana turned her into a statue of pure crystalline quartz to protect her from the advancing tigers. Humbled by Amethystos’ resolution, and horrified at what he had almost done to her, he wept tears of wine. Legend says his tears turned the colourless Quartz purple, thus creating Amethys

Happy Saturday my lovelies 🎆 Tell me, how cute is this enchanting amethyst ring from 1 to 10? I can’t stop staring at it 😲⁠

People have collected gems and marvelled over their beauty for hundreds of years, and with time amethyst has become one of the most loved and cherished gemstones ✨ Throughout the ages, powerful and rich monarchs have used Amethyst as a symbol of royalty, some Amethysts even decorate the British Crown Jewels and rumour has it, that Amethyst was a personal favourite of Queen Catherine the Great of Russia 😏 Let’s be honest, you can never go wrong when you invest in an amethyst jewel 😉⁠

hey say “Learning is the eye of the mind” – Do you agree? 🤓⁠

⁠I have been reading a lot of interesting books recently, being in my new home in Rio, has given me the time to really enjoy learning and discovering more 📚 Although I do love reading, there is nothing quite as special as seeing jewellery like this majestic set of amethyst jewels I had the pleasure of gazing over at L’ÉCOLE, Van Cleef’s School of Jewelry Art in Paris⁠ 😍 Talk about timeless and regal!⁠

I hope your weekend has been as Galactic as this ⁠David Webb⁠ necklace 😝 Would you wear this jewel? 🤩 Tag someone who would love this too!⁠

The vibrant colours and the fun design of this gorgeous necklace carry summer within them ☀️And can we talk about the glorious beauty of the amethyst nestled right in the heart of this jewel? 😍 ⁠

After a week of purple gems, I think I went a little overboard with purple! 😜 Did you love amethyst week? 😍⁣⁠
Can you spot today’s amethyst? Such a magnetic, mysterious and captivating bracelet 🎆 I am in love! To close this glorious week filled with breathtaking beautiful gems I will share some of my favourite GEM FACTS! ⁣⁠
💜 It’s said that the patron saint of romantic love, St. Valentine wore an amethyst ring carved with the image of Cupid⁣⁠
💜Amethyst historically symbolizes sincerity and sacred love. It is the favoured gemstone for the sixth and seventeenth wedding anniversaries⁣⁠
💜The largest Amethyst Cathedral in the world is called the Empress of Uruguay. It is almost eight feet tall and weighs over 5000 pounds⁣⁠

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