Have you ever seen a necklace or a ring that captures the very essence of you? Not in an abstract, but rather in a literal way? A piece of jewellery so personal, it even has your identity inside…
The other day, I received a remarkable piece of jewellery from Identity Inside: a sleek chocker with a small rose gold pendant encrusted with a single brilliant-cut diamond. What is so special about this choker, is the fact that encased within the small pendant was the tiniest sample of my DNA. This must be the most personal piece of jewellery I have ever set my eyes on – DNA is your individual signature and your unique buildings instructions for you! So how can a piece be more personal that this?! Diamonds are forever, but now with an identity-inside piece so is your snippet of DNA!
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A piece from Identity Inside is perhaps the most personal of jewellery you could gift to anyone – they will wear a piece of your innermost self close to their heart, your souls intertwined. Identity-inside jewellery is a unique offering in the jewellery market: each piece is made-to-order in Switzerland and contains the DNA fossil of a particular person, be it either you or your loved one.
Before each piece of jewellery is made, you receive a swab kit which enables you to send the DNA sample to Switzerland, where it is processed and embedded safely under a diamond in a carefully crafted piece of jewellery. Afterwards, the finished personalised piece is send back to you.
The Identity Inside choker is minimal and contemporary: a unisex piece with clean lines and simple shapes. A timeless piece that can be subtlety incorporated into any casual or smart outfit, allowing you to never really be separated from your special one, even if you are thousands of miles apart on opposed sides of the globe.
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